Method and apparatus to detect a demand for and to establish demand based multimedia broadcast multicast service

摘要

Techniques are provided for content delivery via on demand mobile broadcast service. For example there is provided a method operable by a network entity such as a Broadcast Multicast Service Center (BM SC) that may involve receiving a request for content and performing predictive analysis of at least one of the requested content or user information to target content to at least two user equipments (UEs) in a coverage area. The method may involve providing at least one of the requested content or the targeted content via an on demand mobile broadcast service. The targeted content may include at least one of supplemental content related to the requested content or targeted advertising.