The invention is related to an automatically activated z-shaped model totem pole type display apparatus, used for visual communication, advertising and propaganda, for provision of information on products and services at points of sale and events, comprised by only four pieces, including two internal devices that form a Z-shape upon automatic activation and two external panels with the optional addition of a base and top plate for outdoor use, which apparatus may be easily assembled and disassembled by the end user, where in order to facilitate the transport and storage thereof upon disassembly, the apparatus may be flattened and folded one or more times to thereby assume what practically amounts to the shape of a folded plate and enabling the accommodation thereof in a carrying case.
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