#$%^&*AU2014213581A120150326.pdf#####ABSTRACT The present invention provides a method, comprising: receiving a record of a purchase of an alcoholic beverage at an on-license premise by a purchaser from a retailer; determining if the purchase meets a minimum or maximum number of purchases by the purchaser; and if the purchase meets the minimum number, providing a notification to the purchaser or the retailer relating to eligibility of the purchaser for a loyalty award; if the purchase meets the maximum number, providing a notification to the retailer relating to compliance with responsible service of the alcoholic beverage.400 Receive a record of a purchase of an alcoholic beverage at an onlicense premise by a purchaser from a retailer 410 Determine if the purchase meets a minimum or maximum number of purchases by the purchaser 420 If the purchase meets the minimum number, providing a notification to the purchaser or the retailer relating to eligibility of the purchaser for a loyalty award 430 If the purchase meets the maximum number, providing a notification to the retailer relating to responsible service of the alcoholic beverage 440 Figure 4
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