A SYSTEM AND METHOD FOR MONITORING CUSTOMER BEHAVIOUR IN RELATION TO A PRODUCT DISPLAY ARRANGEMENT

摘要

A customer behavior monitoring system and method is provided. The system includes sensors locatable within the vicinity of a product display arrangement, operable to detect a customer within a predetermined proximity range of the arrangement and measure the customer's proximity to it in order to gather customer data for transmission to one or more processors. The processor is in communication with the sensors and is operable to receive the customer data and periodically transmit the data over a communications network to a computerized storage facility adaptable to receive the data and store the data in associated relation to the respective sensors. A computer program executable on a processing device associated with the storage facility is executable to analyze the customer data against predetermined criteria in order to determine customer behavior in relation to the product display arrangement associated with the one or more sensors.