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MATCHING OF ADVERTISING SOURCES AND KEYWORD SETS IN ONLINE COMMERCE PLATFORMS
MATCHING OF ADVERTISING SOURCES AND KEYWORD SETS IN ONLINE COMMERCE PLATFORMS
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机译:在线商业平台中广告资源和关键字集的匹配
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摘要
Providing online advertisements includes selecting, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition; generating a plurality of keyword sets that correspond to the selected plurality of advertising sources; establishing a programming model according to a set of predefined constraints, wherein the programming model represents match of the selected plurality of advertising sources and the plurality of keyword sets; and determining a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by solving the programming model.
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