ENGAGEMENT MODE MARKETPLACE WITH ENHANCED BIDDING AND ADJUSTED PRICING BASED ON ENGAGEMENT PERFORMANCE

摘要

A system and method for generating a marketplace on a computing system that allows advertisers to bid for different modes of engagement with consumers that show an interest in the goods or services offered by the advertisers. The system allows advertisers to bid for opportunities to engage with consumers via one or more publishers, the opportunities offering different modes of engagement with consumers. The modes of consumer engagement include, but are not limited to, a click or other expression of interest, a call or other communication, a submission of one or more pieces of information about the consumer, or a chat session. If the consumer engages with the advertiser via one of the engagement modes, the advertiser is charged the bid amount pertaining to that mode subject to certain modifications of the bid amount. A performance index may be used to adjust the bid amount to arrive at the actual price to be paid by the advertiser for the corresponding engagement.