PROMOTION METHOD, APPARATUS, AND SYSTEM BASED ON MICROBLOG MESSAGE

摘要

A promotion method, apparatus, and system based on a microblog message are described. The method includes: performing statistical processing on an acquired microblog message, to obtain hot topic statistics; acquiring configured promotion data, and acquiring promotion content indication information included in the promotion data; selecting a matched hot topic for the promotion data according to the acquired promotion content indication information and hot topic statistics; and generating a promotion page including the promotion data, and loading the generated promotion page to a display page of each microblog message corresponding to the selected hot topic. According to the method, a corresponding activity can be promoted according to a microblog hot topic, which is convenient in implementation, and reduces promotion costs.