METHOD, APPARATUS, AND SYSTEM FOR CONTROLLING DELIVERY TASK IN SOCIAL NETWORKING PLATFORM

摘要

The present disclosure discloses a method, an apparatus, and a system for controlling a delivery task in a social networking platform. The method includes: obtaining a user group to which a delivery task is to be released in a targeted manner, the user group including one or more users, and the user group to which the delivery task is to be released in a targeted manner being determined according to targeting information and/or a user characteristic weight value, which are recorded in a task database, of the delivery task; obtaining task data of the delivery task; adding the delivery task and the task data of the delivery task to a delivery task list for each user included in the user group; and accessing the delivery task list after any user in the user group logs in to a social networking platform, and pushing the task data of the delivery task to the user. By using the present disclosure, accurate targeted pushing of a delivery task can be ensured, thereby preventing a waste of resources of the delivery task.