MODIFYING TARGETING CRITERIA FOR AN ADVERTISING CAMPAIGN BASED ON ADVERTISING CAMPAIGN BUDGET

摘要

Social networking system changes the target based on an ad campaign received from an advertiser using the performance of the ad campaign is completed with similar characteristics. The advertising campaign is completed is identified with the targeting criteria similar to those receiving an ad campaign. For example, the advertising campaign is completed is identified with or meet the targeting criteria related to the targeting criteria received from the ad campaign. Social networking system determines an estimate for spending on advertising campaigns received on the basis of expenditure on completed advertising campaigns. Received for the received advertisement campaign budget to spend estimate is compared to, social networking system may propose changes to the targeting criteria to optimize the use of the budget on the basis of the performance of the ad campaign is completed. Suggestion may be sent to the electronic device associated with the advertiser. ;