SYSTEM FOR PROVIDING MARKETING SERVICE BASED ON PATTERN OF CONSUMPTION AND METHOD FOR PROVIDING MARKETING SERVICE

摘要

According to an aspect of the present invention, a system for providing a marketing service based on a pattern of consumption capable of generating promotion information for marketing based on a pattern of a user, includes: an analysis information generating unit generating analysis information including a target shop to be marketed, a target product to be marketed, and a target consumption pattern for the user of the target product by analyzing a consumption pattern generated from previously generated first card payment information; a promotion management unit which generates at least one promotion information for marketing the target product based on the analysis information and provides the promotion information for a target market terminal, and generates mobile discount information according to promotion information, selected by the target shop terminal, of the at least one promotion information; a mobile discount information providing unit transferring the mobile discount information to a user terminal having the target consumption pattern; and a consumption pattern managing unit which generates the consumption pattern using the first card payment information, receives information on the use of the mobile discount information and second card payment information paid in the target shop, when the mobile discount information is used in the target shop, and updates the consumption pattern based on the second card payment information.;COPYRIGHT KIPO 2015