PRODUCT RECOMMENDATION MATHOD FOR TV DATA BROADCASTING HOME SHOPPING BASED ON VIEWING HISTORY OF EACH SETTOP BOX IDENTIFIER

摘要

The present invention relates to a product recommendation method in TV data broadcasting home shopping using viewing history of each set-top box identifier. The method of the present invention is to configure the content of a home shopping broadcast user interface displayed at the same time differently for each set-top box. To this end, a service server for providing a data broadcasting home shopping service collects viewing history data of each set-top box identifier and establishes a recommended content database of each set-top box identifier in advance. In addition, when a set-top box is connected to the service server, the service server extracts recommended content of each set-top box identifier from the recommended content database after identifying an identifier of the set-top box and arranges the recommended content in a content area of the home shopping broadcasting user interface so as to transmit the home shopping broadcasting content to the set-top box.