INFORMATION PROCESSING SYSTEM THAT ANALYZES PERSONAL INFORMATION, AND METHOD FOR ANALYZING PERSONAL INFORMATION

摘要

The present invention provides an information processing system that can cause the anonymity of personal information sent from a terminal to a server to be assured from the terminal side. The information processing system is provided with: a means for storing information recommendation rules indicating the level of recommendation priority of each unit of recommendation information presented to a user; a means for generating feedback information for updating the personal information of the user with respect to the information recommendation rules, generating anonymized feedback information by anonymizing the feedback information, and outputting the resu and a means for updating the information recommendation rules using the anonymized feedback information.