Adjustment system and method for adjusting the number of ad inventory based on the competition of the keyword advertising competition

摘要

PROBLEM TO BE SOLVED: To provide an adjustment system and an adjustment method for a advertisement inventory number based upon a competition degree of keyword advertisement competition.;SOLUTION: The adjustment system for the advertisement inventory number includes a competition degree determination part which determines the competition degree of the keyword advertisement competition associated with a keyword, and an advertisement inventory adjustment part which dynamically adjusts the advertisement inventory number of displaying of keyword advertisement based upon the competition degree of keyword advertisement competition. The profitability of advertisement can be improved by reflecting competition relation of the keyword advertisement by adjusting the number of advertisement inventories.;COPYRIGHT: (C)2012,JPO&INPIT