MEASURING AN ORGANIZATION'S IMPACT IN A SOCIAL NETWORKING SYSTEM BASED OFF MEMBER INTERACTIONS WITH ORGANIZATION CONTENT

摘要

System and methods for evaluating an organizations content marketing efforts using large data sets available through social networks are disclosed. A social networking system stores organization data for a plurality of organizations in a database located at a social networking system. The social networking system receives a content marketing score request from a first organization in the plurality of organizations. The social networking system retrieves organization data for the first organization and one or more other organizations. The social networking server determines one or more peer organizations based on the organization data retrieved from the database located at the social networking system. The social networking server then automatically generates content marketing scores for the first organization and the one or more peer organizations and transmits the content marketing scores for the first organization and the one or more peer organizations to a computer system associated with the first organization.