A scalable networked computing system scores social influence in an Internet-based social network. The system includes: a storage for storing user records and sponsor records. Each user record includes a user identifier, a user's quantity of credits, and at least one score relating to the user's social network influence. Each sponsor record includes a sponsor identifier, a quantity of sponsor-purchased credits, and at least one score relating to the sponsor's social network influence. A networked interface receives from the user a redemption offer, which is open for bids from at least one sponsor. A processor performs a valuation of the redemption offer to determine an adjusted value for the quantity of credits based on at least one user score and returning the adjusted value to the user and/or the at least one sponsor prior to prompting a bid from the at least one sponsor.
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