PRODUCT ADVERTISING IN A MULTI-MEDIA PROGRAM ENVIRONMENT

摘要

A video program is displayed for viewing by an individual on a video player device. The individual viewing the program can enter clues discovered in the video program content into a program application running on either a communication device local to the individual or running in device that is remote from the individual. The program application operates to determine whether or not the individual has enter a correct number of valid clues, and if so the individual is permitted to participate in an activity run by the program application.