SYSTEMS AND METHODS FOR OPERATING A LOYALTY PLATFORM FOR GAMES AND INTERNET-CONNECTED APPLICATIONS

摘要

Systems and methods for operating a loyalty platform for Internet-connected applications that may be utilized on a plurality of hardware platforms are provided. These systems may include a points, status and rewards administration center communicating with one or more Internet-connected applications. Users may be presented with opportunities to earn modifiers that may drive specific user behavior in an Internet-connected application, including but not limited to influencing the user to purchase items within the Internet-connected application, increase his/her usage of the Internet-connected application, or complete certain activities within the Internet-connected application. The system's administration center may maintain information on users' behaviors, points, rewards and status across a plurality of Internet-connected applications that may be synced with the system and, based on a system of predictive analytics, may automatically present incentive recommendations to the developer of each Internet-connected application for one or more users.