ENHANCING USER RETENTION AND ENGAGEMENT VIA TARGETED GAMIFICATION

摘要

A computing device is executing an application. The computing device is also in data communication with an external gamification platform, has one or more processors, and has a memory. The memory bears instructions that, when executed, cause the one or more processors to: request a gamified offer from the external gamified offer platform; present the gamified offer to the user; and reward the user based on an outcome of the gamified offer.