SYSTEM AND METHOD FOR LEVERAGING A PAYMENT AUTHORIZATION ENVIRONMENT FOR OFFERING AND FULFILLING THE CROSS SELLING OF PRODUCTS TO EXISTING CUSTOMERS, UP SELLING, AND ACQUISITION OF NEW CUSTOMERS

摘要

A method, system and computer program product for communicating to a consumer one or more offers at a merchant communication device are provided. Predefined offers are stored in a database. A portal selects one or more of the predefined offers, which are then communicated to the consumer through the merchant communication device. The consumer's response to the at least one offer is accepted and the transaction is completed accordingly.