SYSTEM AND METHOD FOR TRACKING THE PERFORMANCE OF ADVERTISEMENTS AND PREDICTING FUTURE BEHAVIOR OF THE ADVERTISEMENT

摘要

A method and system for tracking the performance of an advertisement are provided. The method includes receiving at least one advertisement and associated metadata from a client node; publishing the at least one advertisement through at least one advertisement channel; continuously collecting at least one variable in association with the at least one advertisement; continuously monitoring the performance of the at least one advertisement; and generating a prediction of future behavior of the at least one advertisement with respective to the at least one variable and the monitored performance of the at least one advertisement.