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SYSTEMS, METHODS, AND APPARATUS FOR IN-STORE ANALYTICS AND OFFLINE ATTRIBUTION
SYSTEMS, METHODS, AND APPARATUS FOR IN-STORE ANALYTICS AND OFFLINE ATTRIBUTION
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机译:店内分析和离线归因的系统,方法和装置
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摘要
Systems, methods, and apparatus are disclosed herein for correlating offline and online user activity. The methods may include receiving a first communication including first event data. The first event data may characterize an interaction between a mobile device and a location-based transmitter. The location-based transmitter may be associated with a transmitter identifier and a location. The methods may also include updating, using one or more processors, a first user profile based on the first event data included in the first communication. The first user profile may characterize information associated with a user of the mobile device. The first user profile may include one or more data values representing a plurality of events and actions associated with the user. The first user profile may be capable of being used to provide advertisements to the user.
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