ONLINE/OFFLINE ATTRIBUTION SYSTEM FOR INTERNET OF THINGS PLATFORM AND A METHOD THEREOF

摘要

An online/offline attribution system for an internet-of-things platform. The online/offline attribution system includes a script module, pixel URL, consent database, sensor unit, a mapping module, and probabilistic device matching module. The script module is integrated with a digital platform to identify information about customers. The pixel URL is integrated with the script module to identify the MSISDN. The consent database stores consented MSISDN. The probabilistic device matching module determines the digital interactions of the customers across computing units. The sensor unit retrieves a unique identification number associated with the mobile device and transmits to the telecom server unit. The mapping module maps the retrieved unique identification number with stored consented MSISDN to generate and transmit a mapped consented MSISDN to backend server unit.