EVENT ADMISSION TICKET UPGRADES THROUGH DISPLAYABLE CODES AT AN EVENT VENUE

摘要

There are provided systems and method for event admission ticket upgrades through displayable codes at an event venue. A user may attend an event at a venue where the venue includes displayable codes located near seats that provide upgrades to the user's seats. An upgrade may include a change in seating information to more preferable seats, such as close seats or in a more preferable location. The upgrade may further include a benefit the user may receive if the user upgrades their seat. The user may image or scan the displayable code in order to receive the upgrade. A server offering the ticket upgrades may process available event admission ticket information to determine the upgrade to the user's current seat and present the upgrade to the user. If the user chooses to purchase the upgraded seat, media for the user may be presented at the venue on a display screen.