GENERATION OF SOCIAL BUSINESS INSIGHTS BY FRACTAL ANALYSIS

摘要

Generating a social business insight is provided. An analysis parameter is selected. The analysis parameter represents a characteristic of a plurality of entities. A first data stream is retrieved. The first data stream is associated with a first entity of the plurality of entities and includes data from at least a CRM platform, a media platform, or a company asset database. A second data stream is retrieved. The second data stream is associated with a second entity of the plurality if entities and includes data from the media platform. A fractal analysis is performed based on the first data stream, the second data stream, and the analysis parameter. A fractal map is generated, where the fractal map depicts a relationship between the first data stream and the second data stream.