Interactive television advertising computer program product having an icon representative of a company or product, the icon is not integrated with an electronic program guide, and the icon overlaying video content

摘要

A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.