A method, system and computer program product for dynamically selecting and ordering facets and/or facet values in a user interface. A user's “preference” concerning the selection and ordering of facets and/or facet values that the user desires to be displayed in the user interface is determined. Such user's preference may be determined based on monitoring the actions of the user (e.g., online activity) as well as possibly other types of information, such as the user's input and context of the user's faceted search. Upon determining the user's preference, facets and/or facet values are selected and ordered based on the user's preference and consequently displayed in the user's user interface. In this manner, the user is provided a more relevant and insightful perspective on the data set as the user sees the “best” information more quickly while performing less work to see and apply the facets and/or facet values.
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