Method and system for user profiling via mapping third party interests to a universal interest space

摘要

Method, system, and programs for mapping data. Information related to users and their interests is obtained by a first application from a second application. An interest space is determined based on one or more sources of information, each of which provides a plurality of concepts. A data structure is created with respect to the interest space, where the data structure has a plurality of attributes each of the attributes corresponds to a concept in the interest space. One or more interests for each of the users based on information obtained from the second application. Each user interest corresponds to an attribute in the structure. A user profile is generated for each user by mapping the interests of the user to the corresponding attributes in the structure.