System and method for managing privacy of personal data

摘要

A system and a method for managing privacy of data are provided. The method includes causing generation of a trigger notification notifying an access to one or more fields of a user-profile in a first application. The trigger notification generated is by a second application integrated with the first application. The first application includes a plurality of fields comprising sensitive data associated with the user-profile. The method further includes enforcing one or more access preferences corresponding to the one or more fields by the second application on the generation of the trigger notification. The one or more access preferences are based at least on one of a plurality of preconfigured rules and contextual information associated with the trigger notification. Enforcing the one or more access preferences facilitates in managing data privacy.