This paper investigates the role of trust, privacy concerns, and data governance on managers’ intention to use big data systems. In literature, trusting beliefs, such as functionality, helpfulness, and reliability were found to be antecedent of trust in technological artifacts. Notice, access, choice, and security principles were found to be crucial in eliminating privacy concerns. On the other hand, this paper focuses on data storage and data collection which have been significant criterion for managers in evaluating companies’ data governance policies. A model depicting the relationships amongst all these factors and their relation to users’ intention to adopt big data systems and a scale was proposed in the paper.
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