A system and method for predicting a personality and generating a behavioural profile of at least one human subject is disclosed. The system and method enables capturing of data associated with at least one human subject or object from one or more sources. The system and method transforms data into structured data and processes the structured data in order to generate one or more data variables and one or more data metrics. The system and method predicts at least one of the personality traits associated with the at least one human subject or object based upon analysis of the one or more data variables and the one or more metrics. The system and method further generates a behaviour profile of the at least one of the user and the object based upon the one or more personality traits associated with the at least one of the user and the object.
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