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DYNAMIC GEO-LOCATION PARAMETER FOR DETERMINING AN IMPACT OF ONLINE BEHAVIOR ON OFFLINE SALES
DYNAMIC GEO-LOCATION PARAMETER FOR DETERMINING AN IMPACT OF ONLINE BEHAVIOR ON OFFLINE SALES
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机译:用于确定在线行为对离线销售的影响的动态地理位置参数
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摘要
Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.
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