Automatic conversation techniques are described. An apparatus may comprise acomputing device having an incomingmessage module operative to receive an incoming message, a conversationidentification module communicatively coupledto the incoming message module, the conversation identification moduleoperative to determine the incoming message is partof a conversation thread, and associate the incoming message with theconversation thread by setting a conversation identifierproperty of the incoming message to a conversation identifier for theconversation thread, and a conversation manager modulecommunicatively coupled to the conversation identification module, theconversation manager module operative to determine aconversation rule is associated with the conversation thread, and apply theconversation rule to the incoming message. Otherembodiments are described and claimed.
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