The shareholder courtesy system according to the present invention enables listed companies to allow shareholders to receive shareholder courtesy services through a specific service provider, even on unscheduled dates. A typical embodiment comprises: a courtesy service information database that stores combinations of listed companies and associated service providers, the content of shareholder courtesy services associated with each combination, and the number of shares required to be held to qualify for the service; a shareholding information acquisition unit that receives a request which is transmitted from a service provider when a shareholder purchases a product, etc. from the service provider, and which requests confirmation as to whether there is a shareholder courtesy service that can be provided to the shareholder, wherein the shareholding information acquisition unit acquires, from the courtesy service information database, information about the shareholder courtesy services that can be provided by the service provider, and inquires of a securities company as to the number of shares held by the shareholder for each listed company associated with the shareholder courtesy services; and a courtesy service determination unit that, based on information about the number of shares held by the shareholder for each listed company, determines, from among the shareholder courtesy services that can be provided by the service provider, shareholder courtesy services that satisfy conditions, and responds to the service provider accordingly.
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