A computer system for creating a campaign includes at least one processor connected to a memory, the at least one processor configured to manage a plurality of system components. The system further comprises a receiving component configured to receive one or more content elements and a plurality of advertising credits, the content elements including a template, a personalized URL (pURL), and one or more user-provided content elements; a binding component configured to bind the template and the one or more user-provided content elements with the pURL to create a portion of content; a sending component configured to send the portion of content to one or more receiving users via a communication channel; and a deducting component configured to deduct one or more of the plurality of advertising credits responsive to the act of sending the portion of content to one or more receiving users via the communication channel.
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