BIG DATA BASED USER EXPERIENCE PREDICTION APPARATUS AND METHOD FOR INTERACTION BETWEEN DRIVER AND CAR

摘要

The present invention relates to a big data-based user experience prediction apparatus and a method thereof. The big data-based user experience prediction apparatus according to the present invention performs prediction of information which is driver-related all information, that is, invisible meaningful information, and analyzes feedback information of a driver acquired through an intuitive UI reflected with the predicted information and the analyzed information, and updates the same in real-time. Moreover, the apparatus provides a predictable driving service through interaction with a car to the driver prior to self-driving car period in the future. At the same time, the apparatus provides safety and satisfaction simultaneously by properly providing intended meaningful information (invisible meaningful information) which has not been expressed to the driver.