A preference-based hybrid filtering content recommendation apparatus and method using a user profile and situation information are disclosed. The apparatus for recommending a content based on the user profile and the context information according to the present invention includes a feature vector management generating unit for learning and managing a feature vector of a user and a feature vector of a content, A user generation unit for generating a user community and a content community based on the feature vector of the content and the feature vector of the content, a user feedback predictor for predicting the feedback of the user based on the user community and the content community, And a content recommending unit for recommending the content based on the user community and the content community.
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