The specification discloses a business model (BM)-related technology. A human resource management system (1000) aimed at creating company and organization culture according to an embodiment of the present invention delivers guidelines for a company standard of a company or guidelines for a department standard to a plurality of member communication terminals, receives first business performance and activity records and second business performance and activity records from the member communication terminals, calculates a promotion review and an incentive amount for a user which correspond to first and second personnel promotion scores, and reflects the calculated result. Therefore, a motivation for constructing a system for promoting observance to the guidelines for a company standard of a company or the guidelines for a department standard is enhanced, which constitutes a basis for members to achieve a common goal of the company and establish sound company culture. Also, according to the present invention, since the members are required to observe the guidelines for a company standard of a company or the guidelines for a department standard, common virtues shared among executives and staff members are generated and promoted. Also, customized company culture can be created for companies such that the members can share common company spirit and management ideology.;COPYRIGHT KIPO 2016
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