CONSOLIDATED MARKETTING SYSTEM ONLINE SHOPPING MALL AND METHOD THEREOF

摘要

Disclosed is consolidated marketing system of an online shopping mall and a consolidated marketing method thereof comprising: a plurality of individual dealer terminals which stores subscriber information of an online subscriber of which the individual dealers directly invites from an online shopping mall composing of the individual dealers, and transmits the stored subscriber information; and a consolidated marketing server which receives and aggregates the subscriber information from the individual dealer terminals, determines whether the aggregated subscriber information is identical or not by comparing the aggregated subscriber information with each other, generates a consolidated subscriber list excluding duplicated subscriber information based on the determination result, and encrypts and stores the subscriber list. The individual dealer terminals are configured to request a transmission of an email, an application push message, an SNS message, and an SMS/MMS message for marketing for each category of a prescribed online subscriber to the consolidated marketing server. The consolidated marketing server is configured to automatically transmit the email, the application push message, the SNS message, and the SMS/MMS message for the marketing based on the category of the prescribed online subscriber from the consolidated subscriber list according to the request from the individual dealer terminals.