A SYSTEM DYNAMICS APPROACH TO ASSESSING REGIONAL DISPARITY FROM COMPETITIONS OF ONLINE SHOPPING MALLS IN KOREA

摘要

By introducing systems thinking and adopting the systems dynamics simulation technique, this paper puts an effort to find some tentative answers to the questions possibly raised about the impact of electronic commerce on local economy on which little research has been conducted so far. Taking two competing groups of electronic malls for example, the general scheme for the dynamism of systems was devised: one group is physically stationed in Seoul metropolitan area where more than sixty percent of the national wealth is concentrated, and the other in Chungchong Province with Daejon City included (about 120 kilometers south of Seoul), a region alienated in the process of economic growth in the past like the rest of the nation. The systems thinking applied to this exemplary situation of B2C and the findings presented in the paper would perhaps provide some ideas and directions for further study.