ADVERTISEMENT AND POINT REWARD SYSTEM BY USING CUSTOMER PROPENSITY AND ADVERTISING METHOD USING SAME

摘要

The present invention relates to an advertisement and point reward system by using a customer propensity and an advertising method using the same. The system comprises: an information storage unit (20) configured to transmit and receive data to and from a smart terminal that a customer has; a customer smart terminal (10); an advertiser terminal (40) configured to transmit advertisement content with regard to a product to a point reward server; a point reward server (30) configured to distribute advertisement profits to a terminal operator, a point reward server operator, and a customer at a predetermined proportion; and an internet network or a wireless communication network (50) configured to connect the advertiser terminal, the customer smart terminal, and the point reward server to a network. Therefore, the system analyzes a propensity of a customer to supply a target advertisement to the customer so as to increase a product purchase rate.;COPYRIGHT KIPO 2016