DIGITAL INFORMATION DISPLAY TARGET MARKETING CONTENT PROVIDING SYSTEM USING HUMAN DETECTION TECHNIQUE AND BUSINESS MODEL ESTABLISHING METHOD USING SAME

摘要

A digital information display (DID) target marketing content providing system using a human detection technique used in a business model establishing method according to the present invention comprises: a content database which stores content to be provided to a user; a photographing device which takes a picture of the user; a display unit which displays the content stored in the content database or a user image taken by the photographing device; and a control unit which extracts characteristic information of the user from the image taken by the photographing device and controls the display unit to display the content which corresponds to the extracted characteristic information. The control unit of the system is characterized in receiving advertisement sponsor materials, storing the received advertisement sponsor materials in the content database, matching the user characteristic information with corresponding advertisement sponsor materials, controlling the display unit to display the matched advertisement materials, and receiving a predetermined commission from the advertisement sponsor. According to the present invention, user-customized content can be provided to a corresponding user by actively understanding characteristics of the user using a DID system.;COPYRIGHT KIPO 2016