according to one embodiment of the subject apparatus and method for privacy-protected clustering of user profiles of interest are described. The method includes step 404 for generating at least one profile segment of interest on the basis of the profile of interest the end user. As well as means term that at least corresponds to one of the interest profile segments is obtained on the basis of the interaction with the means metadata database coupled to the user devices of the end-user 406, the mean terms herein are the mean It is obtained from one or more term means provided in the metadata database. Each of the at least one profile segment of interest is converted into a representation of at least one means that the back (408). Furthermore, the cluster identifier is assigned to the at least based on the at least one sense expression of a concern profile segment, the cluster identifiers are generated using a hashing (LSH) described for the area (410). ;
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