A system and method for providing a user-centered shopping service are provided. The shopping service providing system includes: a merchandise determining unit that determines a merchandise to be discounted; A list management unit for collecting a discount application of a product to generate and provide a discount list; An amount-of-money determining unit for determining a discounted amount of the commodity for the seller of the commodity for which the discount list is provided; And a service providing unit for providing a shopping service based on the discounted amount.
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