The present disclosure relates to a method performed by a content selection system (1) for in a timed manner enabling a user device (2) on the move to utilize digital content (41) associated with one or more entities (6) located ahead of the user device. The content selection system determines (1003) a current position (21) and a current travel direction (22) of the user device. The content selection system furthermore determines (1005) a current travel remainder for moving along a travel route (91) from the determined current position to at least a first entity (61) located ahead of the user device, based on a first digitally stored geographical location (611) associated with the first entity. Moreover, the content selection system compares (1006) the travel remainder to at least a first digitally stored maximum threshold value (81) associated with the first entity. The content selection system further enables (1010) a first piece of digital content (411) associated with the first entity to be utilized by the user device, when the travel remainder is equal to or lower than the at least first maximum threshold value.;The disclosure also relates to a content selection system in accordance with the foregoing, and a user device comprising at least a portion of the content selection system.
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