PROBLEM TO BE SOLVED: To reduce power consumption in a building, while considering desire of a user of the building.SOLUTION: A guide notification system includes: a notification unit configured to notify different designations of guidance in order according to a control request; a response collection unit configured to each response to the guidance; and a guidance notification control unit configured to perform control to cause the notification unit to notify a second designation of second guidance in the order, in response to a result of a response to first guidance of which a first designation is notified, and perform control not to transmit the second guidance in a case where it is determined that power consumption is attained from the result of the response to the first guidance.SELECTED DRAWING: Figure 4
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