Customer analysis server, customer analysis method, and customer analysis program

摘要

To provide a customer analysis server, a customer analysis method, and a customer analysis program capable of executing customer analysis according to a purchase situation after purchasing goods and services.SOLUTION: The input / output unit 106 receives an input of an analysis reference date which is a reference date for customer analysis, and the customer situation determination unit 104 receives customer identification information for uniquely identifying a customer, Using the customer purchase information and analysis reference date stored in the customer purchase information storage unit 120 that stores customer purchase information in which the purchase date of purchase and the purchase count which is the total purchase count of the customer are associated with each other, The customer purchase information generation unit 103 generates customer purchase information including the determined customer situation, the customer number calculation unit 105 calculates the number of customers for each customer situation from the generated customer purchase information, and inputs and outputs Unit 106 displays the number of customers for each of the calculated customer situations for each purchase number.(FIG.