Prize offering system, prize providing apparatus and program

摘要

PROBLEM TO BE SOLVED: To achieve a higher advertising effect.SOLUTION: A control unit in a digital signage device 2 transmits a drawing execution request to a drawing server 3 when a predetermined drawing start condition is established. A control unit in the drawing server 3 performs a drawing with a predetermined winning probability when receiving the drawing execution request from the digital signage device 2. The control unit in the drawing server 3 receives information on an article or service associated with another customer having predetermined correlation with a customer from a social media server 6. A control unit in a gift management server 5 transmits a generated gift list to the drawing server 3, when receiving a gift list transmission request from the drawing server 3. The control unit in the drawing server 3 determines correlation between a registered gift identified from the gift list and an article or service identified from the received information on the article or service, and identifies a gift having predetermined correspondence to the determined correlation.