Preference evaluation method, preference evaluation apparatus, preference evaluation program

摘要

PROBLEM TO BE SOLVED: To appropriately evaluate the preference of a user.SOLUTION: A preference evaluation method includes: a measurement procedure of measuring the skin resistance reaction value of a user with a predetermined interval; a presentation procedure of presenting a plurality of evaluation objects to the user, and then presenting a predetermined evaluation object included in the plurality of evaluation objects; an analysis procedure of analyzing the skin resistance reaction value in a period when the predetermined evaluation object is presented by the presentation procedure among the skin resistance reaction values obtained by the measurement procedure; and an evaluation procedure of evaluating preference to the predetermined evaluation object on the basis of the skin analysis reaction value obtained by the analysis procedure.