The recommended image display system (100) includes a receiving unit (23) that receives content-related information including a recommendation level of content determined based on a viewing history of content acquired from each of a plurality of terminals, and the received content A generation unit (26) that generates a recommended image on which a plurality of icons for the user to select content is displayed based on the related information, and a display unit (25) that displays the recommended image, the plurality of icons Includes a first icon and a second icon indicating a content having a higher recommendation level than the content indicated by the first icon, and the generation unit (26) A recommended image that is displayed in a manner that is easier for a user to select than an icon is generated.
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