SYSTEMS AND METHODS FOR IDENTIFYING UNDERREPRESENTED MERCHANT CATEGORIES WITHIN A REGION

摘要

A representation analytics (RA) computing device is described herein. The RA computing device is configured to receive transaction data associated with a plurality of transactions initiated by cardholders at a plurality of merchants located within a geographic region, the transaction data including a merchant identifier and an account identifier for each transaction. The RA computing device is also configured to determine a home location associated with each transaction, and determine a merchant location for the merchant associated with each transaction. The RA computing device is further configured to determine a transaction travel distance for each transaction, the transaction travel distance defined between the home location associated with the transaction and the merchant location of the merchant associated with the transaction, and determine an average transaction travel distance for each merchant. The RA computing device is configured to display the average transaction travel distance for each merchant within the geographic region.